I was reading the news this morning, and came across an article where the leadership of the US Army has admitted that recruiting in wartime was "something of a challenge." To that end, they're changing their slogan from "An Army of One", to "Army Strong(?)", to be introduced in an ad campaign to start on Veterans Day. The USAF has also switched from "Cross into the Blue", to "Do something amazing!" (WTF?). The Navy and Marine Corps have remained more stable, with the Navy using "Accelerate your life" since 2001, and of course the Corps has used "The Few. The Proud" since Christ was a corporal. My personal favorite of the ads is a Navy radio spot that ends with: "Navy: Because rocket science is more fun when you actually HAVE rockets. Accelerate your life today!" Do HM Forces use any catchy/retarded slogans like this to draw new recruits, or do you take the more subtle approach?