In a past life as a sales manager I spent many hours 'on the road' in various parts of the country and I can honestly say the best view of Hull was in the rear view mirror (M62 Westbound).....have to say Grimsby was a close second.
I think its good for Hull, it is a dive and currently one people would probably hasten to call culturally thriving. However this award aims to help stimulate investment and interest in the area, as happened with Liverpool. It is sold as an award but I always think rather than a pat on the back to somewhere already doing well it is to stimulate activity in the area. Loads of the Portsmouth based groups are claiming its disgusting and they should have won; a) no and b) not good to be a bad sport.