Streaky said:From Custom PC Magazine, issue 042.
In The Navy!
While playing through Need For Speed: Carbon recently, we noticed that the Challenge3 time trial was plagued with adverts to join the Royal Navy. It isn't just one advert either; we spotted the naval recruitment ads on the sides of buildings and billboards all around the track. As far as we can tell, the adverts appeared when we patched the game to version 1.3. We asked the Ministry of Defence why it thought a game that simulates illegal underground racing in America was a prime target for British naval recruitment, but we've yet to receive an answer.
I bet the MOD didn't have a clue that the ads were in the game! I suspect that a huge chunk of cash thrown at some modern. hip and trendy advertising company resulted in the virtual ads appearance. Long gone are the days when recruiters do their own dirty work, consultants are the way ahead for advertising, management etc, more's the merrier especially when you have your own pocket lined on retirement! Did I say that? must have slipped into cynical mode again.