Okay so the new batch of Royal Navy adverts has now hit our screens and I canâ€™t help but feel a little let down by it all...... The RM adverts are marketed in way that appeals to its target audience but I would bet my last pair of old style steaming bats that the RN adverts donâ€™t appeal to the people that they are trying to recruit â€“ unless of course you are a helicopter pilot / observer! Most people couldnâ€™t even remember the adverts, so what does that tell you about them. Surely there are some more appealing ways to sell the RN!?!?!