Proper use of the White Ensign

#1
From the Telegraph

"The Royal Navy is selling its trademark White Ensign logo to appear on products ranging from clothes to computer games in what it says is an attempt market its "quality brand" to potential young recruits."

Does the copany feel this is a good or a bad thing?

Peter
 
#2
Maxi_77 said:
From the Telegraph

"The Royal Navy is selling its trademark White Ensign logo to appear on products ranging from clothes to computer games in what it says is an attempt market its "quality brand" to potential young recruits."

Does the copany feel this is a good or a bad thing?

Peter

I think (as a marketing man), it is an apalling idea, the white ensign is not a brand, it devalues instantly when slapped across consumer products. I do not see what it would bring to a product anyway.

This smacks of creative consultants (non-elected) in government trying to justify huge fees.
 
#7
Personally I think it's a mad idea. It seems to me that all it will do is cheapen the logo and good name of the Royal Navy. These are things that should be cherished and looked after, not sold off to the highest bidder. I don't want the RN to become another market prostitute: we have enough of that in the public services already!

There used to be a charge of bringing the service into disrepute. Can the proposer of this silly and misguided idea be charged with it?
 
#11
Always_a_Civvy said:
WarMonger said:
I think I would say DISGRACEFUL!!!....if I could get it in a bigger font I would....!!!
You can!

WarMonger said:
I think I would say DISGRACEFUL!!!....if I could get it in a bigger font I would....!!!
Big enough, WM?

Steve.

The Naafi will become a Starbucks
Slops will become Top Shop
The Galley will become a Macdonalds franchise
The Wardroom will become a "Fun Kids" bouncy play area.
Senior Rates mess will become a Private retirement facility

God it gets worse!
 
#12
Said much the same in the Mail on Line letters, and in the Naval History thread (I didn't know this one was going on).

What won't this self-serving government stoop to, to cheapen everything they touch ?
:x
 

Old_Hand

Lantern Swinger
#14
It should not happen. How DARE they cheapen and demean the symbol of the Royal Navy. A symbol that for centuries has given assistance and hope to countries and people wherever it appears around the world. I am extremly proud to have served under the Ensign since 1969 and this idea to sell it off just to make a few bucks is totally out of order - even if it does not really surprise me. After all, if you have no ships to fly it on you might as well sell it off.
 
#15
imom1406 said:
The Naafi will become a Starbucks
Slops will become Top Shop
The Galley will become a Macdonalds franchise
The Wardroom will become a "Fun Kids" bouncy play area.
Senior Rates mess will become a Private retirement facility

God it gets worse!
You've obviously seen the long term plans for Raleigh!!
 
#16
imom1406 said:
Maxi_77 said:
From the Telegraph

"The Royal Navy is selling its trademark White Ensign logo to appear on products ranging from clothes to computer games in what it says is an attempt market its "quality brand" to potential young recruits."

Does the copany feel this is a good or a bad thing?

Peter

I think (as a marketing man), it is an apalling idea, the white ensign is not a brand, it devalues instantly when slapped across consumer products. I do not see what it would bring to a product anyway.

This smacks of creative consultants (non-elected) in government trying to justify huge fees.
I suspect you are right, although the RNLI has done well with marketing it's own logo gear. I some how suspect though that the 'brand' will go to the highest bidder who will probably use it top promote tat as quality.

Peter
 
#17
WarMonger said:
imom1406 said:
The Naafi will become a Starbucks
Slops will become Top Shop
The Galley will become a Macdonalds franchise
The Wardroom will become a "Fun Kids" bouncy play area.
Senior Rates mess will become a Private retirement facility

God it gets worse!
You've obviously seen the long term plans for Raleigh!!
I really wouldn't put anything pass the b*st*rds, i was on Cleo when she was the first priivatised refit.....what a cluster that was!!....talk about writing on the wall!
 
#18
Perhaps we should make ALL the Admirals wear jackets with large garish labels on the back saying:

[align=center]INSURE YOUR CAR
WITH
ADMIRAL


SPONSORED
BY THOMAS
CRAPPER


CALL MISS WHIPLASH
ON 02435353535353...
[/align]


Etc, etc.......
 
#19
I am amazed that the white ensign is used anywhere other than on a ship in commission. Having said that I noticed a couple of yachts in Portsmouth the other day flying the ensign. I don't know the RNSA rules for this, but it strikes me as odd that anybody is allowed to fly a Service ensign on a private yacht.
 
#20
asst_dep_to_dep_asst said:
I am amazed that the white ensign is used anywhere other than on a ship in commission. Having said that I noticed a couple of yachts in Portsmouth the other day flying the ensign. I don't know the RNSA rules for this, but it strikes me as odd that anybody is allowed to fly a Service ensign on a private yacht.
there are some historical reason that some yachts can fly the white ensign, but for the life of me , i can't remember......something to do with a royal warrant for particular yacht clubs i think!
 

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