Just heard an announcement on heart fm for this BBAB Had to have a look and didn't know there was so many responsibilities involved with the humble biccie 8O everyone needs to knows about the risks involved BTW. what is biscuit misuse meant to be? The British Biscuit Advisory Board, (BBAB), is dedicated to educating the public about responsible biscuit choices. As the voice of biscuits, we aim to create a safer and more enjoyable biscuit experience for everybody. Using a range of media such as posters, radio and TV, we dispel myths and present honest facts, and our work doesn't stop there. We also find innovative ways to prevent some of the 513* cases of biscuit misuse each year in the UK. Together we can all enjoy snacking.