Adverts for the Royal Navy

Hi, I'm sorry if this is in the wrong place but I am currently studying for my final public services assignment then hopefully I will leave and join the Navy but anyway. For my assignment I have to analyse and get peoples opinions on adverts a Public Service uses to get people to join them. I chose the navy and the adverts I chose are
(side note if there really are girls like this please let me know)



https://www.themilitarytimes.co.uk/...Join-Army-RAF-Royal-Marines-or-The-Royal-Navy

Here is a comparison of other services adverts
Do you guys think that these adverts are effective in recruiting new people? Do you think that the adverts are representative of what you will be doing in the navy? What do you think the navy could do to improve these adverts? What do you think the navy could do to attract more new recruits?
Thanks for your time and any answers cheers.
 
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SONAR-BENDER

War Hero
I have only heard of 'Louise's story' and that (I think) was here! The other two I have not seen on TV or anywhere else. So I'd say Navy PR must have a very low budget!
 

mikh

MIA
There are a number of them S_B, and are regional, watch TV in Cumbria and you get a ‘born in Carlisle, made in the RN’ (although they got a Geordie to do the voice over!)

There are quite a few of them on u tube

 

SONAR-BENDER

War Hero
The 'Carlisle' one is frequently on the telly video. I wonder why, having gone to the trouble and expense of getting them made, they don't air the others. The only other one that crops up is the 'If you can fix a skateboard, you can run aT45' one.
 

Anchor Faced

Lantern Swinger
I get the same/ very similar advert but it says 'born in Manchester...' the machines are learning...or at least getting in the vauge geographic area.

Haven't seen Modou's before, probably my fav.
 

pompeyexpat

War Hero
I have only heard of 'Louise's story' and that (I think) was here! The other two I have not seen on TV or anywhere else. So I'd say Navy PR must have a very low budget!

I think possibly the target audience aren’t big TV watchers in the old fashioned sense, but are big users of social media or on-demand programming, so I suspect they are being more choosy in where the vids are shown.

Sorry shippers, but if you’re not seeing them you’re probably not their target anymore.
 

Polto

War Hero
Hi, I'm sorry if this is in the wrong place but I am currently studying for my final public services assignment then hopefully I will leave and join the Navy but anyway. For my assignment I have to analyse and get peoples opinions on adverts a Public Service uses to get people to join them. I chose the navy and the adverts I chose are
(side note if there really are girls like this please let me know)


Do you guys think that these adverts are effective in recruiting new people? Do you think that the adverts are representative of what you will be doing in the navy? What do you think the navy could do to improve these adverts? What do you think the navy could do to attract more new recruits?
Thanks for your time and any answers cheers.
Wouldn't your questions be best put to the target audience of the adverts? We tend to be somewhat opinionated in here and we wouldnt actually have a clue whether the adverts work or not.
 

soleil

War Hero
LT, It might be in your interests to find out which advertising agency holds the account for the RN at the moment. One of your teachers might be able to write to them and ask them whether you can spend the day with the people who work on the RN account - that might give you a good insight into how they work.
 

Ninja_Stoker

War Hero
Moderator
The "Made in the Royal Navy" adverts are seen as our most successful series of adverts. Ever.

Then again we still have a manning shortfall and the people telling me that they are successful are the marketeers. The same people that bang on about how marvellous our "award winning website" really is....after asking us to vote for it in a niche marketing award scheme.

The first rule of advertising is adverise to your client and that clearly works, regardless of ASA rules.

To be fair, most people I interview say they were influenced by these adverts, then again those joining the Royal Marines still say the "99% Need not Apply" influenced tgeir decision....even though we haven't used it for more than ten years.

As rightly observed above, these adverts are targeting young people in their preferred social media bubble. As a recruiter, I think they do the job quite well.

Do I like them? Doesn't really matter, they are not aimed at me.
 
There are a number of them S_B, and are regional, watch TV in Cumbria and you get a ‘born in Carlisle, made in the RN’ (although they got a Geordie to do the voice over!)

There are quite a few of them on u tube

Yeah I get the born in Carlisle and I live in south London. But as some one one who sees this advert do you think that it is effective in recruiting people to join the service?
 
The 'Carlisle' one is frequently on the telly video. I wonder why, having gone to the trouble and expense of getting them made, they don't air the others. The only other one that crops up is the 'If you can fix a skateboard, you can run aT45' one.
I honestly do not know, maybe they feel that it is the most effective one as it sticks in your head, do you personally feel that it is effective though?
 

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